Last night, we had the pleasure of attending the installation ceremony for our very own Robin Moselle as the new president of the Broward County Bar Association. It is a wonderful organization, advancing the work performed by attorneys in the county and acting as a liaison to the citizens they serve. We couldn’t be more proud of Robin’s achievement, and we know she will make a great president. Congratulations, Robin!
Here at LAWCRAFT, we take branding seriously. We try to express our brand in everything we do, from our website to our business cards to the pleadings we file in court. When you are committed to your brand, it helps if everyone on your team has a clear understanding of what that brand is. It’s helpful to communicate that in a way that is simple, visual, and visceral. This is an exercise that I call “brand math”.
It’s simple. Take two related images that comprise what your brand represents and lay them out side-by-side next to your own logo. Like so:
How could so many be so wrong?
The author of the Gravity novel, Tess Gerritsen, sued Warner Brothers for breach of a contract she entered into with the studio’s predecessor-in-interest, New Line Cinema. She claimed that she was not properly compensated when they released the movie of the same name, which she claimed was based on her novel. The judge recently dismissed the lawsuit with leave to amend. The author commented on the event on her blog, which in turn was reported by various news outlets, which in turn quickly spread through the […]
Author John Scalzi recently dealt with someone spreading a false rumor that he is a “self-confessed rapist”. John posted a response here. (Trigger Warning: His post itself contains a trigger warning for rape.) John is a fantastic writer–I recommend Old Man’s War–so it’s no surprise that his response is well crafted. In particular, he pens this great line: […]
In a recent consolidated appeal of three separate cases, we obtained a reversal of the lower court’s denial of our application for deficiency judgments after foreclosure. Our client substituted in for the plaintiffs in a series of foreclosure matters. The foreclosure judgments had already been entered, and we were retained to obtain deficiency judgments after sale of the properties. We presented evidence of the foreclosure sale price. The defendants did not appear or offer any controverting evidence. Nevertheless, the lower court denied the motions for deficiency.
In reversing the lower court’s orders, the Fourth District noted that evidence of the foreclosure […]
Not news to us, but Robin Moselle, our Director of Client Relations, was recently profiled in inWESTON magazine in an article entitled “Moms that Rock”. Unfortunately, it’s only one page, so the article can’t list everything that’s great about her. If you’d like to know more, just ask us.
Our client, Protagonist Labs, recently launched a Kickstarter for Storium, their online story-game platform. The website allows creators to make new worlds for players to explore, using a simple, intuitive system to provide direction and pose interesting choices. They are also teaming up with a stable of award-winning authors to create worlds to play in. We assisted them in negotiating and drafting agreements with these authors.
They met their initial goal within the first 24 hours, and we wish our friends at Protagonist Labs good luck for a very successful campaign. If you like telling stories, you should go […]